Level 5 leaders [the top level] channel their ego needs away from themselves and into the larger goal of building a great company. It’s not that Level 5 leaders have no ego or self-interest. Indeed, they are incredibly ambitious – but their ambition is first and foremost for the institution, not themselves. – Jim Collins

LODD’s:

F2014-11

Feb 01, 2014

Fire fighter suffers sudden cardiac death while working at a grass fire – Mississippi.

F2014-03

Feb 01, 2014

Volunteer fire fighter killed rescuing injured construction worker when struck by collapsing cell phone tower – West Virginia.

F2004-26

Feb 01, 2003

Fire fighter-engineer suffers sudden cardiac death while performing strenuous fire station maintenance – California.